I AM THE SEC
Director • Director of Photography • Editor • Colorist
The SEC’s Human Resources division approached the U.S. Securities and Exchange Commission Office of Public Affairs with a goal of creating video content that could be distributed across social media platforms to increase visibility for the agency’s careers page and strengthen recruitment outreach.
Rather than producing a traditional corporate recruiting video, I proposed a more human-centered creative direction: a series of cinematic short-form profile pieces that would put real SEC employees front and center, giving the agency a more authentic and relatable voice.
I developed the original concept for the I AM THE SEC series, serving as the primary creative liaison between Human Resources and the Office of Public Affairs throughout the project. I led the creative strategy from initial pitch through execution, creating the story concepts, visual approach, and storyboards for a three-video campaign designed to highlight the people and purpose behind the agency.
The creative goal was to move beyond institutional messaging and instead focus on personal storytelling — showcasing the passion, professionalism, and diversity of employees working across the SEC. By combining cinematic visuals with authentic employee perspectives, the videos helped position the agency as mission-driven, modern, and people-focused.
I directed, shot, edited, and color graded the project, crafting a polished documentary-style aesthetic that elevated the campaign beyond standard government communications content.
Responsibilities
Creative Direction
Series Concept Development
Storyboarding
Pitch Development
Liaison Between HR and OPA
Directing
Cinematography
Editing
Color Grading
Post-Production
Creative Objectives
Increase awareness of SEC career opportunities
Humanize the agency through authentic employee storytelling
Create engaging social-first recruitment content
Develop a cohesive visual identity for the recruitment campaign
Modernize the SEC’s employer branding through cinematic storytelling
Outcome
Produced a three-part recruitment video campaign for SEC outreach channels
Helped create a more personal and approachable public image for the agency
Delivered visually polished, story-driven content tailored for social media engagement
Demonstrated the effectiveness of cinematic storytelling within government communications and recruitment initiatives
